Project Description
Feels Heavy – Kölsch
Dave Dave Brewing Company
design | branding | print
The winds are calm allowing you to hear the soft sounds of the river. As your line slowly uncurls and gently lands on the water with the fly barely touching the surface you feel the distinct excitement as the water moves and the tug reaches your fingers.
The rod tip bends more than usual and you know this is it. This is the trophy. This is the one.
You scream “It Feels HEAVY!” to gather a crowd and possible assistance if needed. Over time your hand stings, your arms ache and your head pounds with emotion. It gets closer.. closer… almost to the net now.
Your heart deflates as the giggles and jokes begin pouring into your ears. For all your trouble, a foul hook in a fin.
Hold that little fish high. Take your photo. Take your punishment from the peanut gallery, and walk away proud.