Everyone’s In Sales

design | branding | print | photography

Everyone’s In Sales was a new hire sales competition created to help employees better understand the sales side of the organization through live practice and friendly competition.

The program placed two teams of new employees against each other in a sales conversion challenge using live sales calls. Each team was led by a company executive, giving participants direct exposure to leadership while reinforcing the behaviors, confidence, and customer focus needed to succeed.

To bring energy to the program, DS Studio developed a full boxing and MMA inspired creative identity. The visual direction used fight night style promotional materials to make the competition feel bold, memorable, and engaging.

The result was a high energy learning experience that helped new employees connect with the business, understand the sales process, and build confidence through real time practice.